The Ultimate Performance Makeup System
One Team. One Look. Zero Guesswork.
Cheer and Dance competition day is stressful enough. Your team makeup shouldn't be.
- Step-by-step Tutorials to share for Parents
- Quality High Pigmented Performance Cosmetics
- Team Stores for easy online ordering for Cheerleaders and Dancers
- Professional Sweat Proof Eye Primer in every Makeup Kit
Choose the ordering option that works best for your Dance Studio or Cheer Gym.
Three Easy Ways to Order Team Makeup
SHOP WHOLESALE
You Order Individual Products. Shop lip products, eye shadows, lashes, glitter and more at discounted team pricing. Stock products for your team, replace items throughout the season, or purchase inventory to resell. BEST FOR: Restocking • Individual Products • Studio Resale
CREATE A TEAM STORE
Parents Order Directly. We create a custom online store featuring your approved Makeup Kit at special team pricing. Parents order and pay directly online and ship to their home. BEST FOR: No Collecting Money • No Order Management • Easy Parent Ordering
PLACE A BULK TEAM ORDER
One Order. Shipped to Your Gym or Studio. Order your complete Team Makeup Kits at special team pricing, and we'll ship everything together directly to your studio or gym. BEST FOR: Complete Team Kits • One Shipment • Easy Distribution • Everyone has their makeup at the same time
Professional Sweat-Proof Eye Primer for Cheerleaders & Dancers
Made for movement, sweat, and the brightest stage lights.
Keep your eye makeup looking flawless from warm-up to final performance. Our long-wearing, sweatproof Eye Primer is your new secret weapon. It grips eyeshadow for extended wear, boosts pigment intensity, and helps deliver consistent color on every skin tone.
- Crease Prevention: It acts as a barrier against skin oils and sweat, stopping eyeshadow and eyeliner from melting or settling into fine lines.
- Vibrant Color: It boosts pigmentation so that eyeshadows look truer to pan and more intense on your skin.
- Smooth Canvas: It fills in tiny texture irregularities, dry patches, or pores on the eyelid.
Best Sellers
Cheer & Dance Moms save time and money
“Stop last‑minute makeup hunts—get your Stage Makeup in one click.”
GLUTEN FREE FORMULAS
Our products are formulated without gluten ingredients, making them a great choice for performers who prefer gluten-free cosmetics while delivering the high-performance wear and vibrant color.
NO GUESSWORK. NO STRESS.
Every product, kit, and ordering solution is designed to help studio owners and coaches create a consistent, competition-ready look without worrying about discontinued products, out-of-stock items, or confusing ordering processes.
EXCLUSIVE TEAM PRICING
Whether you're ordering for 10 performers or hundreds, Pretty Girl Cosmetics offers exclusive team pricing to help studios and cheer programs provide professional-quality performance makeup while staying within budget.
ABOUT US
Meet the Founder
My journey with Pretty Girl Cosmetics began as a cheer coach in my hometown of Hamburg, New York. When my daughter's cheer team needed competition makeup, the families couldn't afford expensive products, and we couldn't even find makeup in their team colors. So, I created simple makeup kits for the girls. Seeing how excited and confident they felt sparked an idea that would change my life. With more than 30 years of experience in cosmetic formulation, manufacturing, product testing, and quality assurance, I turned that idea into Pretty Girl Cosmetics—a brand dedicated to creating high-performance, age-appropriate makeup specifically for dancers, cheerleaders, and performers. Today, every product is developed with the same mission that inspired those very first makeup kits: to help performers feel beautiful, confident, and stage-ready with professional-quality cosmetics that are safe, reliable, affordable, and designed to perform under the spotlight.
~Colleen Dugan
What Customers are Saying
As a dance studio owner, I'm always looking for products that make performance days easier. We love the Instant Eye Makeup because they're quick, easy to use, and look fantastic on stage. Our dancers are often able to apply them themselves. This gives them a sense of independence and confidence while helping them feel their best.These products have become a favorite at our studio, and we highly recommend them!
"Pretty Girl Cosmetics has been a wonderful addition to our Competition Team at Destination Dance Hawaii. Before using their kits, our dancers wore a wide range of different makeup products and looks, and we often received feedback from judges about the lack of visual consistency. Bringing Pretty Girl Cosmetics into our program was not only a strong business decision, but more importantly, it helped our team look more cohesive, polished, and performance-ready. The personalized branded bag also adds a special touch and makes our studio stand out when we attend events.
As a Cheerleading Coach, competition days can be incredibly stressful, and emotions run high for both athletes and coaches. One thing I never have to worry about is our makeup. Pretty Girl Cosmetics lip stain stays put through every warm-up, performance, celebration, and happy tear. It lasts all day without constant touch-ups, which is exactly what our athletes need on competition days. We love Pretty Girl Cosmetics and trust their products for all of our teams because they deliver the performance and confidence our athletes deserve.
From the community
Meet Out our Ambassadors
Cheer & Dance Teams ask why Pretty Girl Cosmetics?
Our high-pigment formulas are designed to look consistent across all skin tones, ensuring every cheerleader or dancer on your team looks unified under stage lights.
Yes, our products are specifically formulated to withstand sweat, heat, and movement throughout long competition weekends without fading or smudging.
We provide curated kits and step-by-step tutorials to remove the guesswork, making it easy for parents to apply professional-grade makeup quickly. You can even set up your team store for easy online ordering.
Instead of spending weeks searching for matching products online or at your drug store, let us help you create one coordinated makeup system your entire team can wear with confidence. Unlike retail makeup brands, Pretty Girl Cosmetics specializes exclusively in performance makeup systems for cheerleaders, dancers, drill teams, theater performers, and studio programs.
Before committing to a team order, you'll receive sample products to test on multiple skin tones. This allows you to see exactly how the makeup performs under studio and stage lighting before ordering for your entire team.
Questions we get asked
At Pretty Girl Cosmetics, your satisfaction is important to us. Due to the nature of cosmetic products and for the health and safety of our customers, all opened, used, custom, and Team Makeup Kit products are final sale and cannot be returned, refunded, or exchanged.
What if I receive a damaged or incorrect item?
If your order arrives damaged or you receive an incorrect item, please contact us within 7 days of delivery by emailing info@prettygirlcosmetics.com.
Include your order number and photos of the damaged or incorrect product, and we will promptly review your claim. Once approved, we will send a replacement at no additional cost.
Can I return an unopened product?
Returns of unopened and unused products may be considered only with prior approval from our Sales Department. Unauthorized returns will not be accepted.
If a return is approved, products must be received in their original, unopened condition to qualify for consideration.
Approved refunds are issued at the discretion of our Sales Department and are subject to a 10% restocking and processing fee. Original shipping charges are non-refundable.
Can I cancel or change my order?
We begin processing orders as quickly as possible to ensure fast shipping. If you need to make a change, please contact us immediately.
Once an order has shipped, it cannot be canceled or modified.
What if my package is returned because of an incorrect shipping address?
Please verify your shipping address carefully before submitting your order.
Orders returned or lost due to an incorrect address provided during checkout are not eligible for a refund or free replacement. Additional shipping charges may apply to resend the package.
By placing an order with Pretty Girl Cosmetics, you acknowledge and agree to the following Return, Refund, and Exchange Policy.
Final Sale Items
Due to the hygienic nature of cosmetics, all opened, used, custom-made, and Team Makeup Kit products are final sale and are not eligible for returns, refunds, or exchanges.
Damaged or Incorrect Orders
If you receive a damaged item or an incorrect product, we're here to help.
Please contact us within 7 days of receiving your order by emailing info@prettygirlcosmetics.com. Include your order number and clear photos of the damaged or incorrect item.
Once your claim has been reviewed and approved, we will ship a replacement product at no additional cost.
Returns, Refunds & Exchanges
Returns, refunds, and exchanges are not guaranteed and are considered on a case-by-case basis at the sole discretion of our Sales Department.
If a return is authorized:
- The product must be unopened, unused, and in its original condition.
- Products that have been opened, used, altered, or damaged are not eligible for a refund.
- Unauthorized returns will not be accepted.
Ship Approved Returns To:
ColorON Beauty, LLC1526 SW 13th Ct
Pompano Beach, FL 33069
Order Changes & Cancellations
Orders begin processing immediately after they are submitted to ensure the fastest possible delivery.
If you need to correct an error or request a change, please contact our office immediately. While we will make every effort to accommodate your request, orders that have already shipped cannot be canceled or modified.
Refund Policy
Approved refunds are issued at the discretion of our Sales Department and will be credited to the original method of payment.
Please Note:
- Approved refunds are subject to a 10% restocking and processing fee.
- Original shipping charges are non-refundable.
- Shipping charges for returned merchandise are the responsibility of the customer unless the return is the result of our error or a damaged shipment.
What is a Team Makeup Kit?
A Team Makeup Kit is a customized collection of professional performance makeup designed specifically for your cheer gym, dance studio, drill team, pom team, or performance group.
Instead of asking parents to search for products at multiple stores, every performer receives the same professional-quality makeup, ensuring a consistent, polished look on stage.
Each kit can be customized with the exact eye shadows, lip colors, blush, glitter, false eyelashes, brushes, and accessories your team needs for competitions, recitals, and performances.
How do I create a Custom Team Makeup Kit?
Creating a Custom Team Makeup Kit is easy! Qualified Cheer Gym Owners, Cheer Coaches, Dance Studio Owners, and Dance Teachers can begin by requesting a FREE Team Makeup Consultation through our Sample Request Form on our website.
One of our performance makeup specialists will help you select the ideal colors and products to complement your uniforms, costumes, team colors, age group, and performance style.
Once your selections are finalized, we will prepare a complimentary sample kit for your review before placing your order.
After approval, we will build your Custom Team Makeup Kit and can also create a personalized Team Store, allowing parents to order online throughout the season.
How do I know which products to choose for my team?
You do not have to figure it out on your own. Our performance makeup experts will guide you through every step of the process.
We recommend products based on your performers’ ages, competition level, skin tones, uniforms, costumes, and desired stage look.
Our goal is to recommend only the products your team actually needs, helping you avoid unnecessary purchases while creating a beautiful, professional look that photographs well and performs under bright stage lights.
After your selections are finalized, we will create a complimentary sample kit for your review. Once approved, we will build your Custom Team Makeup Kit and can create a personalized Team Store so parents can conveniently order throughout the season.
Can I request free makeup samples before placing an order?
Yes! Qualified Cheer Gym Owners, Cheer Coaches, Dance Studio Owners, and Dance Teachers may request a complimentary Team Makeup Sample Kit to evaluate our products before placing a team order.
Your sample kit allows you to test product quality, pigmentation, color selection, wearability, and ease of application before making your final purchasing decision.
Complimentary sample requests are limited to one sample kit per organization each calendar year.
Pretty Girl Cosmetics offers three convenient ways to order for your team.
Team Store
We will create a personalized Team Store that you can share with parents. Families can order approved products online at your team’s discounted pricing throughout the season.
Bulk Team Order
Place one order for your entire team, and we will ship all makeup kits together to your cheer gym or dance studio for easy distribution before competitions, recitals, performances, or photo day.
Wholesale Account
Apply for a Wholesale Account to purchase individual products at wholesale pricing. Products may be purchased for resale in your pro shop, dance studio, or cheer gym, or to replenish your team’s inventory as needed.
What is your minimum order quantity (MOQ)?
Great news! Pretty Girl Cosmetics does not require a minimum order quantity (MOQ) for Custom Team Makeup Kit orders or for individual products purchased through our Wholesale Program. Whether you are ordering for a small team or a large program, you can purchase the quantities you need.
Minimum order quantity requirements apply only to retail and private-label customers. They do not apply to qualified wholesale accounts, cheer gyms, dance studios, or Team Makeup Kit orders.
Do you offer discounts on Team Makeup Kits?
Yes! Most products included in our Custom Team Makeup Kits are discounted by up to 40% off the retail website price, making it an affordable way to provide every performer with a professional, coordinated makeup look.
Team pricing is available to qualified Cheer Gym Owners, Cheer Coaches, Dance Studio Owners, and Dance Teachers. In addition to significant savings, you will enjoy the convenience of ordering all of your team’s performance makeup in one place, with dependable inventory, color consistency, and products selected specifically for your team’s needs.
Whether you are ordering for a small team or hundreds of performers, our Team Makeup Kit Program helps you save money while ensuring every dancer and cheerleader looks stage-ready.
Can parents order individually?
Yes! If your team has a Pretty Girl Cosmetics Team Store, parents can order their dancer’s or cheerleader’s approved makeup kit directly from your personalized online store.
This eliminates the need to collect money or distribute order forms. Parents receive the exact products selected for your team, helping ensure every performer has a consistent, competition-ready look.
Can I place one bulk order for the entire Cheer or Dance team?
Absolutely! Many coaches and studio owners prefer placing one bulk order for their entire team.
Your complete order is shipped together to your cheer gym or dance studio, making it easy to distribute makeup kits before competitions, recitals, performances, or photo day. Bulk ordering also ensures every performer receives the correct products at the same time.
Can I reorder individual products throughout the season?
A Pretty Girl Cosmetics Wholesale Account allows qualified Cheer Gym Owners, Cheer Coaches, Dance Studio Owners, and Dance Teachers to purchase individual products throughout the season at wholesale pricing.
Whether you need replacement items, additional products for new team members, or inventory for your pro shop or dance studio, you can purchase only the products you need without ordering complete makeup kits.
Our dependable inventory helps keep your team’s approved products available throughout the competition and recital season, making it easier to maintain a consistent, stage-ready look from the first performance to the last.
What if we add new team members after our initial order?
No problem! New performers can easily be added throughout the season.
The new team member can order through your Team Store, or you can email sales@prettygirlcosmetics.com to request additional Team Makeup Kits. We will send an invoice for the additional kits.
We will make sure every new dancer or cheerleader receives the same approved products as the rest of the team, helping maintain a flawless and consistent performance look.