About Us

Pretty Girl Cosmetics was built from a simple idea: buying performance makeup for an entire team shouldn't be stressful.

As both a cheer coach and a product developer with more than 30 years of experience in FDA-regulated medical device, drug, and cosmetics manufacturing, I experienced two very different worlds. I understood the science behind creating safe, high-quality cosmetics, but I also experienced firsthand the frustration coaches and studio owners faced every season—parents searching multiple stores, discontinued products, mismatched colors, inconsistent makeup, and last-minute panic before competitions and recitals.

My journey began while coaching my daughter's hometown cheer team. Like many small programs, our budget was limited, and finding the right makeup in our team colors was nearly impossible. I created simple, affordable makeup kits so every athlete could look polished and perform with confidence. Seeing the pride on those girls' faces made me realize this wasn't just about makeup—it was about giving every team the opportunity to look unified, professional, and performance-ready.

That experience eventually became Pretty Girl Cosmetics.

Today, we proudly serve dance studios, cheer gyms, drill teams, pom squads, Irish dancers, theater programs, and performance organizations across the country. Our mission has never changed: make professional performance makeup simple, affordable, and consistent for every team.

Unlike companies that simply resell products, we develop and manufacture performance cosmetics designed specifically for the demands of the stage. Every product is selected for high pigmentation, long wear, and dependable performance under bright stage lights, sweat, heat, and movement. Our proprietary Color Consistency Primer Technology helps create a uniform makeup application across all skin tones, eliminating the color shifting that often occurs with traditional cosmetics.

What truly sets Pretty Girl Cosmetics apart is our complete Team Makeup System.

Instead of sending families on a drugstore scavenger hunt, we help coaches and studio owners create a customized Team Makeup Kit with only the products their performers actually need. Every team receives professional guidance, complimentary sample kits to test before ordering, dependable inventory, competitive team pricing, and the convenience of online ordering—all designed to save time, reduce stress, and create a flawless, consistent look on stage.

Our philosophy is simple:

• • One Team. One Kit. One Flawless Look.

  • No guessing which products to buy.

  • No searching for discontinued shades.

  • No mismatched makeup on stage.

  • No last-minute shopping trips.

Just beautiful, consistent performance makeup delivered when you need it.

More than anything, I believe confidence begins long before the performance starts. When every performer knows they look their best, they step onto the stage with greater confidence, allowing their talent—not their makeup—to be the center of attention.

After years of working alongside coaches, studio owners, and thousands of performers nationwide, my passion remains exactly the same: helping teams simplify performance makeup while delivering professional results that parents, coaches, and performers can all be proud of.

Welcome to Pretty Girl Cosmetics. I'm honored to be a small part of your team's journey.